Case studies from the field.
Database reactivation pilots on aged, unworked CRM leads. The headline numbers, the maths behind them, and the engine we built to make them happen.
Database reactivation campaigns on aged, unworked leads.
Even aged, unworked leads can be converted into booked calls with the right system in place. Two recent client pilots, with the headline numbers and the story behind them.
Summer Boarding Courses, 50% response on aged leads, 18x pilot ROI.
A WhatsApp-led reactivation layer across aged enquiries from previous summer cycles. Half the dormant list came back into conversation, calls landed in the admissions team's calendar, and the engine ran with zero additional headcount.
British tutoring company, 463 dormant leads, 56 calls booked.
Dormant prospects from previous enquiry campaigns. Goal: restart the conversation via SMS, qualify against current need, and get calls booked into the calendar, ensuring the team stayed focused on converting warm leads already in progress.
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