British tutoring company, 463 dormant leads, 56 calls booked.

463 leads, 190 re-engaged, 56 calls booked

A pipeline of half-finished conversations.

A growing UK tutoring brand had built a healthy inbound funnel but couldn't scale follow-up evenly across the team. Some leads were chased exhaustively, others, especially those that didn't convert on first contact, slipped out of active rotation. The CRM filled up with partially worked opportunities.

The team wanted to restart those conversations consistently, without adding headcount or distracting anyone from live, in-progress deals.

A 45-day pilot on 463 dormant leads.

We agreed a clear pilot scope: 463 dormant leads, mixed by age and source. Ember Intelligence re-opened each conversation via SMS, never pushy, always parent-friendly, and qualified against student age, subject need, and timing. Where the conversation progressed, a call was booked directly into the team's calendar with the full conversation context attached.

56 calls booked into the calendar.

190 of the 463 dormant leads engaged in a real two-way conversation, a 41% re-engagement rate on data the team had stopped working. 56 of those resulted in calls booked directly into the calendar, with every conversation context ready for the team to convert.

Focus where it counts.

Ember Intelligence worked the backlog via SMS, booking calls and ensuring the team stayed focused on converting warm leads already in progress. Light qualification was done in conversation, not in a form, so parents responded because it felt like a person, not a campaign. Every booked call arrived with full context, ready to convert.