Summer Boarding Courses, 50% response on aged leads, 18x pilot ROI.

~1,000 aged leads, ~500 re-engaged, ~100 booked

Award-winning UK residential summer programmes.

Summer Boarding Courses welcomes students from across the globe each year to multiple UK campuses. With strong international demand and consistent enquiry volumes, the admissions team manages a large and diverse pipeline of prospective families.

They wanted to maximise the impact of their lead-generation activities by re-engaging previously interested families that had become inactive, without disrupting the team's focus on the current cohort.

Reactivating aged leads at scale.

With a pipeline spanning multiple stages of a high-value, consultative decision journey, not every family was ready to move forward immediately. Supporting them through that journey made consistent follow-up challenging at scale, especially as new enquiries continued to land each week.

The team wanted to re-engage warm, previously interested families, generate additional qualified conversations, and unlock further value from existing marketing investment, ensuring no valuable enquiry was left unaddressed.

A conversational re-engagement layer across WhatsApp.

Ember Intelligence was deployed as a natural extension of the admissions team, not a marketing blast. Personalised, human-like conversations were initiated over WhatsApp, with FAQs answered in real time and intelligent follow-up running across the pilot window.

High-intent families were identified in conversation and booked directly into the admissions team's calendar. Mid-intent families were tagged for nurture and future-year campaigns.

Meaningful engagement. Measurable pipeline impact.

50% of previously inactive families re-engaged through conversational WhatsApp outreach. 10% were re-qualified in conversation and booked directly into the admissions team's calendar, letting the admissions team stay focused on high-value interactions.

The pilot delivered 18x ROI from data Summer Boarding Courses already owned, with no extra ad spend and no additional headcount required. Warm leads surfaced for future years remain in the pipeline.

Personalisation. Timing. Consistency.

Three things made the engine perform. Personalisation, natural, human-like interaction rather than a marketing blast. Timing, engaging families at the moment interest could be reactivated. And consistency, structured, integrated follow-up delivered without manual effort.